ALL REAL FOOD in the Wells' photos. Our food stylist would go through 3 gallons of ice cream, using a tooth pick to fluff and achieve just the right texture. Photos were taken in a special built cooler camera area.

This feature feature one an ADDY Silver 2005!! Adobe Photoshop and Illustrator. Lead graphic designer for the Square Half Gallon lines of ice cream packaging.

Adobe Photoshop and Illustrator. Lead graphic designer for the Square Half Gallon lines of ice cream packaging.

Adobe Photoshop and Illustrator. Lead graphic designer for the Square Half Gallon lines of ice cream packaging.

This was originally a Feature Flavor for the Disney line. Became so popular it became an everyday line product. Adobe Photoshop and Illustrator. Lead graphic designer for the Square Half Gallon lines of ice cream packaging.

Adobe Photoshop and Illustrator. Lead graphic designer for the Square Half Gallon lines of ice cream packaging.

Winning concept design for Strawberry Cookies and Cream. No clip art was used - that is an illustrated milk jug. Adobe Photoshop and Illustrator. Lead graphic designer for the Square Half Gallon lines of ice cream packaging.

Cherries, cobbler and bowl are illustrations. Adobe Photoshop and Illustrator, as fellas old fashion pencil and pastel. Lead graphic designer for the Square Half Gallon lines of ice cream packaging.

Ribbon design concepts for Feature Flavor Cherry Cobbler. Adobe Photoshop and Illustrator. Lead graphic designer for the Square Half Gallon lines of ice cream packaging.